Pan-European brand Design Association.

Jean-Jacques Schaff­ner, desi­gner him­self, is the new pre­sident of Pan-Euro­pean brand Desi­gn Asso­cia­tion. Admi­rable Desi­gn ope­ned its micro­phone to him. What is Pda ? What are its aims ? What.… ?

<IMG188|left>The Pda was for­med in the ear­ly 1990s, when num­ber of Euro­pe’s lea­ding desi­gners iden­ti­fied a dee­ply-felt need for a new Euro­pean forum. They wan­ted to share infor­ma­tion, ideas and opi­nions – howe­ver contro­ver­sial – about packa­ging, iden­ti­ty, lite­ra­ture, point of pur­chase, elec­tro­nic media. They wan­ted to meet other desi­gn pro­fes­sio­nals, not as com­pe­ti­tors, but as col­leagues and friends. And it worked.
From simple concept, the Pda grown stea­di­ly into the pan-Euro­pean force for desi­gn that is today.

What Pda does ?

Our main mee­ting point is at our inno­va­tive congresses which take place eve­ry six months.
Howe­ver, our work conti­nues throu­ghout the whole year. We pro­vide oppor­tu­ni­ties for Euro­pean desi­gners to mmet and inter­act on a local level, at mee­tings orga­ni­sed by our natio­nal representatives.

We run a Pda school to teach busi­ness and com­mer­cial skills to Euro­pes’s talen­ted desi­gn – professionals.

We encou­rage the highest stan­dards of ethics and prac­tice in design.

We pro­mote desi­gn and its role in busi­ness by inclu­ding clients in our activities.

We offer gui­dance to Euro­pean desi­gn col­leges on pro­fes­sio­nal trai­ning and education.

We aim to create links with the EU autho­ri­ties for the bene­fit of the desi­gn indus­try. But it’s not all hard work We also meet infor­mal­ly whe­ne­ver we can, just to talk.

How PDA works ?

We like to keep things simple.
The Pda is run by its mem­bers. We have an elec­ted exe­cu­tive com­mit­tee which deve­lops poli­cy, orga­nises events and drives the asso­cia­tion towards its goals.
In addi­tion, we have natio­nal repre­sen­ta­tives who keep in close contact with mem­bers in their own coun­tries, grow Pda mem­ber­ship on a local basis, and liaise with their natio­nal press and other media. They meet with the exe­cu­tive com­mit­tee twice a year.
Final­ly, we have an annual gene­ral assem­bly at one of the congresses where mem­bers vote on Pda poli­cies and prac­tices. If there is a need to vote on any imme­diate issues, we hold a pos­tal vote.
All of this is held toge­ther and kept under control by our per­ma­nent, mul­ti-lin­gual secre­ta­riat, which is based in Switzerland.

Fur­ther infor­ma­tion about the Pda ?